Published By: Ken Bock on August 3, 2016 09:33 am EST
Last week, we reported that the Netflix, Inc.’s (NASDAQ:NFLX) recently released original series Stranger Things is the most popular digital original series, according to data collected and analyzed by Parrot Analytics. The recent data released by the analytics firm shows that the TV series has maintained its leading position.
Parrot Stranger Things remained the most demanded digital original series in the US between the period July 24 and July 30, with 41.8 million demand impressions. Again, it also only second to HBO’s Game of Thrones in the overall ranking, as its demand impressions stood at 53.5 million. “Audiences continue to express very high demand for Stranger Things as they discover, engage with and consume this 80’s inspired Netflix original,” Parrot Analytics noted.
The digital originals categories are dominated by Netflix yet again, as all of the top 10 series were its either self-produced or third-party originals. While Orange is the New Black remained at the second spot, Marco Polo dropped from 3rd to 4th and BoJack Horseman moved up as anticipated by the firm last week. Making a Murderer was the only departure from the list, as Marvel’s Jessica Jones took the 9th spot.
Separately, another data from TickerTags, which tracks social media sites to identify trends, shows that Stranger Things is the new fan favorite, as the social media is buzzing about the new sci-fi thriller TV series, which is based on a small town in Indiana in 1983. Additionally, the TV series social chatters have topped by 37% the record-social conversation of Making a Murderer, documentary original series of Netflix.
After the subscription video on demand (SVoD) leader’s disappointing second quarter subscriber additions and weak third quarter guidance, it appears that these blockbuster shows like Stranger Things are the only catalysts for the stock amid domestic market saturation and international obstacles in the short term. The stock has declined about 20% year-to-date (YTD) on the back of two back-to-back post-earnings declines.